Privacy Policy
Privacy Policy.
This Privacy Policy explains how Teelace collects, uses, stores and protects personal data when you visit our website, contact us, request a quotation, place an order or use our services.
Who is responsible for your data?
Teelace is responsible for determining how and why personal data collected through this website is processed. In data-protection terminology, Teelace acts as the data controller.
Scope of this Privacy Policy
This policy applies to personal data processed through teelace.com and through related interactions with Teelace, including:
- Visiting or browsing our website.
- Submitting a contact form or quotation request.
- Communicating with us by email, telephone or social media.
- Creating or using a customer account.
- Purchasing products through our online shop.
- Ordering design, website, apparel or 3D-printing services.
- Subscribing to marketing communications, where available.
This policy does not govern the independent processing activities of external websites, platforms or payment providers that maintain their own privacy policies.
Personal data we may collect
The information collected depends on how you interact with Teelace. We may process the following categories of personal data:
Identity and contact data
Your name, business name, billing or delivery address, email address, telephone number and other contact information.
Enquiry and project data
Information included in contact forms, quotation requests, project briefs, emails, uploaded files and other communications.
Account data
Login information, account preferences, saved addresses, order history and related customer-account information.
Order and transaction data
Products or services purchased, order value, payment status, invoice details, delivery information, refunds and order correspondence.
Design and production files
Logos, photographs, artwork, measurements, names, text, brand materials and other files supplied for personalised projects.
Technical and usage data
IP address, browser type, device information, operating system, website activity, referral source, approximate location and cookie identifiers.
Marketing preferences
Your preferences regarding newsletters, promotional messages, cookies and other optional communications.
Reviews and social content
Reviews, testimonials, tagged content, comments or messages that you voluntarily provide to Teelace or publish publicly.
Please avoid sending unnecessary sensitive information
Unless specifically required for a project, please do not send sensitive personal information such as medical information, identification documents, financial account credentials or information concerning children.
How we collect personal data
Personal data may be collected:
- Directly from you when you contact us, place an order, create an account or provide project information.
- Automatically when your browser or device interacts with our website, subject to your cookie choices.
- Through service providers involved in payments, delivery, website hosting, analytics or communication.
- From public sources, such as business websites, public social-media pages or public business directories, where legally permitted.
Why we process personal data
We only process personal data when we have an appropriate reason and legal basis to do so.
| Purpose | Typical information | Legal basis |
|---|---|---|
| Responding to enquiries and preparing quotations | Contact details and project information | Steps requested before entering into a contract and, where applicable, legitimate interests |
| Providing products and services | Identity, order, project and delivery information | Performance of a contract |
| Processing payments, invoices and accounting | Transaction, billing and tax information | Contractual necessity and legal obligations |
| Managing customer accounts | Account, contact and order information | Performance of a contract |
| Preventing fraud and protecting the website | Technical, security and transaction information | Legitimate interests and legal obligations |
| Improving our website and customer experience | Technical and usage information | Consent where required, or legitimate interests for strictly necessary and limited processing |
| Sending optional marketing communications | Contact information and marketing preferences | Consent, or another legally permitted basis |
| Establishing or defending legal claims | Relevant customer, project and transaction records | Legitimate interests and legal obligations |
Where we rely on legitimate interests, we consider whether those interests are necessary and whether they are overridden by your rights and freedoms.
Orders, payments and personalised products
When you place an order, we process the information required to confirm the order, communicate with you, produce the requested product or service, receive payment and arrange delivery.
Where online payments are enabled, payment information may be submitted directly to an independent payment provider. Teelace may receive confirmation of the payment, transaction reference, amount, status and limited billing information.
Online payment provider: Bancontact, Paypal, Stripe, Klarna, Credit Card
Files provided for personalised products—such as photographs, names, logos and artwork—are used to prepare and fulfil the requested order. You are responsible for ensuring that you are authorised to provide personal data and content relating to other individuals.
Cookies and analytics
Cookies and similar technologies may be used to operate the website, remember preferences, protect customer accounts, maintain shopping baskets and understand website performance.
Strictly necessary cookies may be used without optional consent where they are required to provide a requested website function. Analytics, advertising and other non-essential cookies should only be activated according to the consent choices presented through the website’s cookie banner.
Analytics service: Google Analytics 4
Advertising tools: Meta (Facebook) Pixel Google Ads, Conversion Tracking
Cookie-management plugin: Complianz
More detailed information about the cookies used on this website is available in our Cookie Policy.
When personal data may be shared
We do not sell personal data. We may share information only when it is necessary for business operations, service delivery, legal compliance or the protection of our rights.
Recipients may include:
- Website-hosting and technical-support providers.
- Website, email and cloud-storage providers.
- Payment processors and financial institutions.
- Delivery, postal and courier providers.
- Accounting, tax, insurance and legal advisers.
- Production partners or suppliers where required to complete an order.
- Analytics and marketing providers, where you have given any consent required by law.
- Public authorities where disclosure is required by law or a valid legal request.
Service providers are expected to process personal data only for the authorised purpose and to apply appropriate confidentiality and security protections.
International data transfers
Some technology, hosting, analytics, payment or communication providers may process information outside Belgium or outside the European Economic Area.
Where personal data is transferred to a country that is not covered by an adequacy decision, we seek to rely on an appropriate transfer mechanism, such as approved Standard Contractual Clauses, together with additional protections where necessary.
How long we retain personal data
Personal data is kept only for as long as reasonably necessary for the purpose for which it was collected, including contractual, accounting, tax, warranty, dispute and legal requirements.
Unsuccessful enquiries
Normally retained for up to 12 months, unless a longer period is justified.
Customer and project records
Retained for the duration of the relationship and for the applicable legal or limitation period afterwards.
Invoices and accounting documents
Retained for the period required under Belgian accounting and tax law.
Customer accounts
Retained while the account remains active and for a reasonable period after closure, where required.
Production and design files
Retained for 24 Months to support reorders, corrections or warranty matters, unless deletion is required earlier.
Consent records
Retained for as long as required to demonstrate the consent choices that were provided.
Data may be retained longer when necessary to establish, exercise or defend legal claims, resolve a dispute, prevent fraud or comply with a legal obligation.
How we protect personal data
We take reasonable technical and organisational measures intended to protect personal data against accidental loss, unauthorised access, misuse, alteration or disclosure.
Depending on the circumstances, these measures may include:
- Secure website connections using HTTPS.
- Restricted access to customer and project information.
- Strong passwords and account-security controls.
- Software, plugin and system updates.
- Backups and recovery procedures.
- Careful selection of service providers.
- Removal or anonymisation of data when it is no longer required.
No internet transmission or storage system is completely secure. Therefore, absolute security cannot be guaranteed.
Your data-protection rights
Depending on the circumstances and the legal basis used, you may have the following rights:
Right to be informed
To receive clear information about how your personal data is used.
Right of access
To ask whether we process your data and request a copy of it.
Right to rectification
To ask us to correct inaccurate or incomplete information.
Right to erasure
To request deletion where the legal conditions for deletion are met.
Right to restriction
To request that processing be limited in certain circumstances.
Right to data portability
To receive certain data in a structured, commonly used and machine-readable format.
Right to object
To object to certain processing based on legitimate interests and to object to direct marketing.
Right to withdraw consent
To withdraw consent at any time where processing is based on consent.
Automated decisions
To receive protection concerning certain decisions made solely through automated processing.
These rights are not absolute. A request may be limited or refused where the GDPR or another applicable law permits or requires it.
How to exercise your rights
Send your request to info@teelace.com . Please explain which right you wish to exercise and provide enough information for us to identify the relevant records.
We may request additional information where reasonably necessary to verify your identity. We will not normally charge a fee, although a reasonable fee may be permitted for manifestly unfounded, excessive or repetitive requests.
Complaints
Please contact Teelace first if you have concerns about how your personal data is handled. We will make reasonable efforts to investigate and resolve the issue.
You also have the right to submit a complaint to the Belgian Data Protection Authority:
Children’s personal data
Our website and services are primarily intended for adults and businesses. We do not knowingly collect personal data directly from children for marketing or account-registration purposes.
A parent or legal guardian may provide photographs, names or other information relating to a child for a personalised product. The person placing the order confirms that they are authorised to provide that information and request its use.
Contact us if you believe that information concerning a child has been provided without appropriate permission.
Links to external websites
Our website may contain links to third-party websites, social-media platforms or external services. Teelace does not control their data processing and is not responsible for their privacy practices.
Review the privacy policy of an external service before providing personal information to it.
Changes to this policy
This Privacy Policy may be updated when our services, website, technology providers or legal obligations change.
The latest version will be published on this page with a revised “Last updated” date. Where a change is particularly important, we may provide an additional notice through the website or another appropriate communication channel.
Privacy questions
Contact Teelace if you have questions about this Privacy Policy, the use of your personal data or a request concerning your rights.

